Facebook’s Latest Error Shakes Advertisers’ Confidence
Alexandra Bruell and Sahil Patel: Facebook Inc. is offering millions of dollars in credits to some advertisers after discovering a glitch in a tool that tells advertisers how effective their ads may be in driving results, such as getting consumers to download an app or purchase a product. Facebook’s “conversion lift” tool overestimated some campaign … Continue reading Facebook’s Latest Error Shakes Advertisers’ Confidence
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